Presidential campaign row erupts over Colombian National Football Jersey

Tuesday 02 June 2026 - 09:30

In Colombia’s heated presidential race, political tensions have taken an unusual turn as left-wing candidate Ivan Cepeda accused his right-wing rival, Abelardo de la Espriella, of appropriating the national football team’s jersey for political gain.

Speaking after the first round of voting, Cepeda claimed that his opponent had turned the iconic yellow jersey into a campaign symbol, comparing the act to political manipulation. He argued that the jersey, widely regarded as a unifying national emblem, should not be used to promote partisan messages during the election period.

The controversy comes as de la Espriella, a millionaire lawyer and political newcomer, has experienced a rapid rise in the polls. His campaign has emphasized a strong security agenda, attracting voters concerned about crime and public order. He secured a strong result in the first round, positioning himself as a leading contender ahead of the runoff.

Critics have noted that his strategy of associating his campaign with national symbols mirrors tactics used by some right-wing leaders in other countries, where sports imagery is used to build emotional support among voters, particularly ahead of major international tournaments.

Cepeda, who represents a progressive political platform, warned against what he described as the “politicization of national identity,” arguing that public symbols such as the football jersey should remain outside electoral competition.

As the second round approaches, analysts say the debate reflects deeper divisions within Colombian society over identity, nationalism, and the direction of future governance. The use of cultural symbols in campaigning is expected to remain a contentious issue in the final stretch of the race.