Morocco Strengthens Its Position in Global Muslim-Friendly Tourism Rankings
Morocco has reinforced its reputation as one of the leading destinations for Muslim-friendly tourism, ranking 14th globally in the 2026 Global Muslim Travel Index. The ranking reflects the country's continued appeal to Muslim travelers and highlights its strong position in a rapidly expanding international halal tourism market.
The Global Muslim Travel Index evaluates destinations based on several key factors, including accessibility, tourism services, communication and marketing, safety, infrastructure, and the availability of facilities that meet the needs of Muslim visitors. The report covers a broad range of destinations representing the vast majority of international Muslim travel worldwide.
Morocco continues to benefit from its rich Islamic heritage, diverse cultural attractions, and well-developed hospitality sector. Visitors are drawn to the country's historic medinas, imperial cities, coastal resorts, mountain landscapes, and authentic cultural experiences. Its blend of tradition and modern tourism infrastructure makes it an attractive destination for both leisure and cultural travel.
The country's strongest performance lies in the availability of essential services for Muslim travelers. Prayer facilities, halal dining options, and Muslim-friendly airport services are widely accessible in major cities and tourist destinations. Morocco also scores highly for public safety and its welcoming environment, factors that contribute to a positive travel experience for international visitors.
While Morocco remains among the world's leading Muslim-friendly destinations, the report suggests that further improvements could strengthen its competitiveness. Expanding international transport connections, increasing destination marketing efforts, promoting sustainable tourism practices, improving accessibility for travelers with disabilities, and developing more specialized cultural experiences could help attract an even larger number of visitors.
Across North Africa, Morocco continues to stand out as one of the region's most attractive tourism destinations. Its combination of historical heritage, quality hospitality, and services tailored to Muslim travelers positions the Kingdom to benefit from the continued growth of the global halal tourism industry, which is expected to expand significantly in the coming years.
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