-
19:20
-
18:50
-
18:20
-
17:50
-
17:30
-
17:20
-
17:00
-
16:50
-
16:30
-
16:20
-
16:00
-
15:50
-
15:30
-
15:20
-
15:00
-
14:50
-
14:30
-
14:20
-
14:00
-
13:50
-
13:30
-
13:20
-
13:00
-
12:50
-
12:30
-
12:20
-
12:00
-
11:50
-
11:34
-
11:30
-
11:20
-
11:00
-
10:50
-
10:30
-
10:20
-
10:00
-
09:50
-
09:30
-
09:20
-
09:00
-
08:50
-
08:30
-
08:20
-
08:00
-
07:50
-
07:30
Morocco accelerates EV production to lead regional electric vehicle market
Morocco is set to experience substantial growth in its electric vehicle (EV) sector, driven by local production expansion and government incentives. Analysts from BMI, a FitchSolutions company, predict a sharp rise in EV adoption, supported by new models, competitive imports, and increasing investments from global automakers.
EV sales on the rise
Passenger EV sales in Morocco are forecast to grow by 80.4% in 2025, reaching 5,311 units with a penetration rate of 2.6%, up from 1.9% in 2024. The upward trend is expected to continue in 2026, with sales increasing by 36.3% to 7,237 units and a penetration rate of 3.4%. Battery electric vehicles (BEVs) are projected to account for 4,248 units, while plug-in hybrid vehicles (PHEVs) will reach 2,889 units.
The introduction of affordable EVs from Mainland China and the launch of Morocco’s first domestically developed EV, the Neo Motors Dial-E, are key drivers of growth. Global brands are also contributing; Tesla established a subsidiary in 2025 and plans a local assembly facility in Kenitra with an annual capacity of 400,000 units. Renault is expanding its operations with a new EV production line and an R&D center, creating over 7,500 jobs.
Government incentives and market dynamics
Morocco’s government is incentivizing EV adoption through tax exemptions, reduced customs duties, purchase bonuses of up to MAD 100,000 for corporations, and lower insurance costs. These measures, alongside competitive Chinese imports, have spurred rapid growth in the sector. For instance, BEV sales grew 143% year-on-year in 2024, while PHEV sales surged 224%, raising passenger EV penetration to 1.9%.
Chinese automaker BYD led the PHEV market in 2024 with a 32% share, while Dacia dominated the BEV segment with 40.2% of the market. New entrants, such as Zeekr, are further expanding consumer options.
Local production and infrastructure expansion
Morocco’s EV production is still emerging, with an estimated annual output of 40,000–50,000 units, including models like the Fiat Topolino and Citroën Ami. However, with expansion plans from Neo Motors, Tesla, and Renault, the country is poised for long-term growth. Additionally, Morocco’s vast phosphate reserves, crucial for battery production, are attracting investments in the EV supply chain, including gigafactories by Gotion High Tech and lithium-ion plants by COBCO and Tinci Materials.
Challenges and opportunities
While commercial EV adoption remains limited, under 100 units in 2024, municipal authorities and logistics fleets are expected to lead the shift to electric buses and light commercial vehicles. The passenger EV fleet is projected to reach 18,207 units by 2026. However, the current charging network of 1,000 points will require significant expansion to meet future demand. Tesla’s plans to deploy its Supercharger network locally, coupled with Morocco’s renewable energy targets, are expected to bolster EV infrastructure.
Looking ahead, Morocco’s passenger EV sales are projected to grow at an average annual rate of 36.2% through 2034, reaching 57,258 units. With increasing investments, expanding production, and supportive policies, Morocco is positioning itself as a regional leader in the electric vehicle and battery industries.
