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MarKoub.ma Introduces "M'Khyer" Quality Label for Premium Road Transport

Friday 01 December 2023 - 18:22
MarKoub.ma Introduces "M'Khyer" Quality Label for Premium Road Transport

In a strategic move to enhance user experience and uphold quality standards, MarKoub.ma, the pioneering platform in interurban coach transport, has unveiled the "M'Khyer" label. This quality certification is designed to evaluate and endorse the best road transport lines available on its platform. By leveraging its technical expertise, MarKoub.ma aims to guide users towards top-notch travel options.

Elevating Travel Standards: MarKoub.ma's "M'Khyer" Quality Label

Under the distinctive name "M'Khyer," this label meticulously assesses each transport line based on stringent criteria such as punctuality, comfort, and onboard service. Only those lines meeting all three criteria receive this recognition, determined by traveler evaluations collected at the end of each journey, as stated in the platform's official release.

The "M'Khyer" label is crafted to accurately reflect service quality and guide users towards optimal travel choices, emphasizing MarKoub.ma's commitment to providing a seamless and exceptional travel experience.

Dounia Bounahmidi, the CEO of MarKoub.ma, emphasized, "As a trailblazer in the digital transformation of the interurban road transport sector, MarKoub.ma adopts a comprehensive perspective on this industry. Our unique approach allows us to aggregate and analyze data from across our network, creating a quality barometer for travelers."

The launch of "M'Khyer" marks the culmination of years of dedicated work and mirrors the expertise gained by the company through its technological innovations. MarKoub.ma, established in 2017, continues to revolutionize ticket booking for interurban coach travel with its fast, convenient, and cost-effective platform.

As a pioneer in the digitalization of road transport for travelers, MarKoub.ma's "M'Khyer" quality label reaffirms its commitment to elevating industry standards and providing users with a reliable benchmark for choosing premium travel options. With a vast network of over 70 partner carriers and nearly 270 lines across the Kingdom, MarKoub.ma remains a leading force in transforming the landscape of interurban travel in Morocco, attracting over 5 million users annually to its website and mobile application.


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