Love Brand 2025 | Nike among the favorite brands of consumers in Morocco

Saturday 14 March 2026 - 17:05

By: Sahili Aya

Between sports performance, innovation and cultural influence, certain brands manage to bring together a wide audience. The Love Brand study, presented during the major event Les Impériales, highlights these companies that win the support of consumers in Morocco. In the Fashion and Clothing category, Nike ranks first in the 2025 ranking.

Love Brand: a distinction based on consumer perception

Unlike distinctions based on technical or advertising criteria, the Love Brand ranking prioritizes the spontaneous perception of consumers. Conducted by the research firm Impérium, the study is based on a national survey built around open-ended questions inviting respondents to freely cite their favorite brands.

This methodology is what makes the ranking unique: it measures genuine attachment rather than simple media visibility. It therefore highlights the brands capable of building a lasting relationship with Moroccan consumers.

Nike at the top of fashion and clothing

The 2025 edition of the Love Brand ranking highlights the most appreciated brands across several key sectors. In the world of fashion and clothing, where creativity, innovation and brand image play a decisive role, Nike has risen to first place in the category.

This position confirms the brand’s lasting popularity among Moroccan consumers, driven by its sporting heritage, international visibility and influence in the lifestyle universe.

A brand born from sports innovation

Nike was founded in 1964 in the United States by Phil Knight and Bill Bowerman, a track and field coach at the University of Oregon. Originally called Blue Ribbon Sports, the company officially adopted the name Nike in 1971, in reference to the Greek goddess of victory.

That same year saw the appearance of the famous Swoosh logo, designed by Carolyn Davidson, which has since become one of the most recognizable symbols in the global sports industry.

A global player in the sports industry

Over the decades, Nike has established itself as the world’s leading manufacturer of sporting goods. The company designs and markets a wide range of products:

sports shoes
technical and lifestyle clothing
sports equipment and accessories

Today the group operates in more than 170 countries, employs nearly 80,000 people and generates annual revenue exceeding 46 billion dollars. Its global headquarters are located in Beaverton, in the state of Oregon in the United States.

Innovations that have shaped the industry

Nike has also stood out through several technological innovations in the field of sports footwear. The Nike Air technology, introduced in the 1980s, became one of the brand’s signatures.

It gave rise to several models that have become iconic, including Air Max, Air Force 1 and Nike Dunk, now essential in the world of sneakers.

Partnerships with the biggest sports stars

Nike’s strategy largely relies on collaborations with world-renowned athletes. The brand has built its image by supporting some of the most iconic athletes in history.

Among them are Michael Jordan, Cristiano Ronaldo, Serena Williams and LeBron James.

The partnership with Michael Jordan notably gave birth to the famous Air Jordan line, which has become a global reference in the world of sneakers and sports culture.

A major influence in culture and fashion

Beyond sports performance, Nike occupies a central place in the world of streetwear and popular culture. Its collections and collaborations with designers, artists and fashion brands help strengthen its influence in the creative industry.

Its slogan “Just Do It,” launched in 1988, has become one of the most famous advertising slogans in the world.

A strong presence in the Moroccan market

In Morocco, Nike enjoys strong visibility through specialized distributors and sports retail networks. The brand targets a wide audience, ranging from athletes to fashion and streetwear enthusiasts.

This presence is part of a fashion and sports market that is rapidly evolving, driven by the growth of sports culture and the influence of international trends.

Love Brand 2026 in sight

The results of the 2025 edition confirm a strong trend: in the world of fashion and clothing, consumer preference is based on brand image, innovation and the ability of companies to accompany cultural changes.

As the next edition approaches, scheduled for March 31, 2026, the Love Brand study is establishing itself as a key barometer for observing the evolution of consumer attachment to brands in Morocco.

Walaw, Love Brand partner, will support this momentum by highlighting throughout the year the companies that strengthen their connection with the public.

The question is therefore no longer whether you need to be visible.

But rather: are you ready to become a Love Brand in 2026?

To discover the details of the next Love Brand edition, visit the Les Impériales website.