Love Brand | Gad Elmaleh among the most popular personalities in 2025

Wednesday 18 February 2026 - 08:00

By: Sahili Aya

Each year, Love Brand highlights public figures who hold a lasting place in the collective imagination and influence cultural trends. The 2025 edition confirms this dynamic by recognizing profiles whose impact goes beyond the artistic sphere and extends into the media and social landscape of Morocco.

Conducted by the research firm Imperium, the survey is based on a structured methodology designed to measure the public’s actual preferences.

Key indicators of the 2025 edition

Over 3,200 respondents surveyed,
A panel spread across Casablanca, Rabat, Salé, Tangier, Fès, and Marrakech,
More than 1,700 brands referenced,
Over 700 personalities cited.

The study was conducted in two stages: a spontaneous citation phase followed by a sector-assisted survey, allowing for a precise and nuanced reading of perceptions.

Gad Elmaleh: a prominent figure in the personalities category

Beyond brands, Love Brand also analyzes public figures capable of shaping conversations and collective imagination. In the Personalities category, Gad Elmaleh ranked 13th in the 2025 list, confirming his strong presence among Moroccan audiences.

Born on April 19, 1971, in Casablanca, the comedian and actor built an international artistic career after leaving Morocco in his teens to study in Canada and later in France. Emerging on stage in the 1990s, he quickly established himself as a major figure in Francophone comedy.

Influence driven by an international career

The recognition also reflects the longevity and diversity of his career. Gad Elmaleh has over five decades of artistic presence, marked by successful shows and a rich filmography spanning dozens of productions, blending popular comedies with international projects. His roles in widely distributed works have expanded his fame well beyond Francophone audiences.

His reach extends beyond Europe: he has performed on tours across North America, confirming his status as an artist able to connect with multicultural audiences.

Recognition based on real impact

In the ranking of personalities, visibility alone is no longer sufficient. Results consider indicators of actual influence: the ability to unite diverse audiences, sustained media presence, and artistic credibility.

Gad Elmaleh’s position reflects recognition based on his cultural footprint rather than mere popularity. This approach illustrates the evolving criteria of influence, where career consistency and international reach have become decisive factors.

Trends highlighted by the study

The 2025 Love Brand findings reveal a shift in the relationship between the public and media figures. Moroccans appear to favor personalities combining authenticity, international success, and a visible connection to their cultural roots.

In this context, artists with global reach occupy a strategic position in the media landscape, embodying both cultural and identity-based influence.

Looking ahead to Love Brand 2026

The next edition, scheduled for March 31, 2026, is already generating interest among industry observers. It will provide an opportunity to track evolving public preferences and identify personalities likely to strengthen their standing in the ranking.

For Gad Elmaleh and other distinguished figures, the challenge will be to maintain this engagement dynamic and confirm their influence with audiences. More broadly, Love Brand 2026 continues to serve as a key barometer for analyzing shifts in the media and cultural landscape.

To follow updates on the next edition, visit the Les Impériales website.