Love Brand | Coca-Cola dominates the beverages category in 2025

Wednesday 18 February 2026 - 14:13

By: Sahili Aya

More than just a ranking, Love Brand serves as an annual barometer of the relationship between brands and their audiences. Unveiled during the major event Les Impériales, the study highlights those brands that succeed in creating a lasting connection with consumers. The 2025 edition continues this trend and already sets the stage for the 2026 edition.

Love Brand: recognition based on emotional attachment

Unlike awards based on creative or technical criteria, Love Brand follows a unique approach. Conducted by the firm Impérium, the study relies on a national survey using open-ended questions, inviting respondents to spontaneously name the brands they value most.

This methodology gives Love Brand its true value: it measures not advertising visibility, but consumers’ genuine attachment. It reflects the authentic place that brands occupy in the daily lives of Moroccans.

Love Brand 2025: Coca-Cola tops the beverages category

The 2025 edition of Love Brand highlighted the country’s most beloved brands. In a highly competitive environment, only those able to create a strong and lasting bond stand out.

In this context, Coca-Cola distinguished itself by securing first place in the Beverages category, confirming the strength of its emotional capital among Moroccan consumers.

This position illustrates the brand’s deep integration into consumption habits and demonstrates its ability to maintain a consistent emotional connection with its audience.

Recognition reflecting global brand power

The recognition in the 2025 edition goes beyond a national ranking. It highlights the strength of a brand with influence on an international scale.

Founded in 1892 in Atlanta, the American multinational Coca-Cola has become one of the largest beverage companies in the world. The original drink, invented in 1886 by John Stith Pemberton, retains one of the most famous secret formulas in industrial history. Today, the company markets over 500 brands and 3,500 beverages in more than 200 countries. Approximately 1.9 billion Coca-Cola beverages are consumed daily worldwide. The group holds over 40% of the global non-alcoholic beverage market, and its brand value exceeds $100 billion, making it one of the most powerful brands in the world.

Keys to Coca-Cola’s performance

Coca-Cola’s first-place position in Love Brand 2025 is based on several structural factors:

A historic global presence
A universal and recognizable brand identity
Constant innovation
Cultural proximity adapted to each market

Over the decades, the brand has built a strong collective imagination, becoming a familiar symbol for millions of consumers.

What the 2025 edition reveals about the market

The results of Love Brand 2025 confirm a fundamental trend: Moroccan consumers’ preferences are primarily driven by emotion, authenticity, and trust-based relationships.

In a world saturated with advertising messages, the brands that succeed are those that establish a real connection with their audience, far beyond mere visibility.

Looking ahead to Love Brand 2026

As preparations for the next edition unfold, one certainty emerges: brands that leave a lasting mark are those capable of cultivating a genuine relationship with their audience. Love Brand 2026, scheduled for Tuesday, March 31, 2026, is already shaping up to be a strategic event to observe the evolution of these attachments and identify the brands that will continue to captivate Moroccan consumers.

Walaw, Love Brand’s partner, will continue supporting this dynamic by highlighting throughout the year the brands that strengthen their connection with consumers.

The question is therefore no longer: should you be visible?

But rather: are you ready to become a Love Brand in 2026?

To learn more about the next Love Brand edition, visit the Les Impériales website.