Love Brand | Benalluch Ihssane among the favorite influencers of 2025

Tuesday 03 - 13:03

By: Sahili Aya

A key indicator of public perception, the Love Brand ranking unveiled during the Les Impériales event offers each year a clear reading of influence dynamics in Morocco. The 2025 edition confirms this trend by positioning Benalluch Ihssane among the influencers most present in respondents’ minds.

Love Brand 2025: a study with solid metrics

Conducted by the research firm Imperium, the Love Brand survey is based on a structured methodology designed to measure the genuine preferences of Moroccan consumers.

Key indicators illustrate the scope of the study:

Over 3,200 respondents surveyed
A panel distributed across Casablanca, Rabat, Salé, Tangier, Fès, and Marrakech
More than 1,700 brands analyzed
Over 700 public figures and creators cited

The study combines two complementary approaches: a spontaneous response phase followed by a sector-assisted phase. This dual analysis distinguishes instinctive recognition from guided awareness, offering a refined understanding of public preferences.

Benalluch Ihssane: a notable position in the influencers category

Beyond brands, Love Brand also highlights profiles capable of shaping digital conversations and capturing audience attention. Benalluch Ihssane’s presence in 6th place in the Influencers ranking reflects strong visibility and established recognition among internet users.

A Moroccan content creator born in 1997, she has gradually established herself as one of the influential figures in the digital sphere through an editorial strategy combining personal storytelling, lifestyle content, and socially driven themes. Active on social media since the mid-2010s, she has built a massive community totaling several million followers across different platforms, with high engagement rates — a sign of a loyal and responsive audience.

Influence rooted in the digital landscape

The evolution of the Moroccan media landscape confirms the rise of a generation of creators whose visibility is primarily built on social platforms. Benalluch Ihssane embodies this dynamic by combining lifestyle influence with engaged discourse around themes such as empowerment, social causes, and solidarity initiatives.

She notably launched an initiative aimed at supporting young people and encouraging impact-driven projects, illustrating her willingness to use her visibility as a lever for social action. This committed dimension strengthens her distinctive positioning within the creator ecosystem.

Her notoriety has also translated into international recognitions rewarding the quality and reach of her content at a regional level. At the same time, she regularly collaborates with brands and organizations, confirming her appeal for campaigns seeking to combine digital visibility with meaningful messaging.

Benalluch Ihssane’s presence in the Top 10 highlights the growing prominence of influencers capable of building strong communities while developing a coherent and recognizable public image.

Trends revealed by Love Brand 2025

The study’s findings underline a gradual evolution in Moroccan public expectations. Respondents increasingly value personalities perceived as authentic, accessible, and consistent in their communication.

Through its spontaneous-response methodology, Love Brand has become a strategic tool for understanding engagement mechanisms and anticipating shifts in Morocco’s media landscape.

Benalluch Ihssane’s presence in this ranking confirms this dynamic and underscores the growing role of digital creators in shaping collective preferences.

Love Brand 2026: a new influence benchmark

The next edition, scheduled for March 31, 2026, will once again serve as a perception barometer for brands and public figures. It will identify those who succeed in consolidating their position in public opinion.

For Benalluch Ihssane, as for the other recognized profiles, the challenge will be to sustain the momentum observed in 2025. More broadly, the upcoming edition is expected to reveal new faces poised to stand out in the national digital ecosystem.

To follow updates on the next edition, visit the Les Impériales website.