Lesieur Cristal appoints Karim Manssour-Dahbi as chief executive
Lesieur Cristal named Karim Manssour-Dahbi as its new director general, effective March 25, 2026. He replaces Peter Tagge, whose term ended on March 24, 2026.
A graduate of École Centrale de Paris with an engineering background, Manssour-Dahbi brings over 35 years of experience. He has held leadership roles for 25 years in sectors including fast-moving consumer goods and automotive, across the Maghreb and Middle East.
His expertise in general management and international perspective will support Lesieur Cristal's growth strategy. He will guide the group's expansion in local and global markets while boosting sustainable performance.
Manssour-Dahbi said, "I am honored to join Lesieur Cristal, an iconic Moroccan industry pioneer. It has built an integrated, high-performing agro-industrial model that addresses food sovereignty, sustainability, and innovation. With the teams, I will accelerate this momentum, drive responsible growth, create value, and promote Made in Morocco. I thank the board for its trust."
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