Amaze partners with Dubit to launch 3D storefronts on Roblox
Amaze Holdings has announced a strategic partnership with metaverse game studio Dubit to roll out 3D storefronts across popular gaming platforms like Roblox and Fortnite. The collaboration, unveiled on October 30, 2025, aims to revolutionize how creators and brands engage fans and drive commerce within virtual gaming environments.
Integrating gaming with commerce
The partnership merges Amaze Moments, an adaptive AI-driven engine, with Dubit's expertise in gaming and metaverse experiences, enabling creators to sell personalized merchandise directly through immersive gameplay. Initial storefronts are set to debut within select Dubit-partnered games in the coming months, with broader rollouts planned through 2026.
As part of this agreement, Dubit will manage integrations with its partner game network to host 3D storefronts linked to Amaze. Collaborating with Amaze’s Digital Fits team, Dubit will design branded merchandise, optimize storefronts for engagement, and refresh product lines to drive revenue.
“The future of commerce is community-driven and experiential,” said Aaron Day, CEO of Amaze Holdings. “By integrating with Dubit’s game partner network, we’re offering creators and brands an entirely new way to connect with their audiences.”
Matthew Warneford, CEO of Dubit, highlighted the partnership’s revenue-generating potential. “Together with Amaze, we’re empowering developers and creators to unlock new income streams while giving fans a more interactive and personalized way to engage with the brands and creators they love in their favorite games.”
Market growth and opportunities
The announcement comes as the global metaverse gaming market rapidly expands. Projections indicate the market will grow from $34.71 billion in 2025 to $648.24 billion by 2034, according to market research. Gaming platforms like Roblox are already experimenting with physical commerce features, as evidenced by Roblox’s Shopify-powered in-game commerce capabilities launched earlier in 2025, allowing creators to sell real-world products directly to users.
Founded in 1999, Dubit specializes in creating virtual experiences for leading gaming platforms and has partnered with global brands such as Adidas, Kraft, L’Oreal, and H&M to deliver immersive branded experiences. This partnership marks Amaze’s continued expansion into new monetization channels, further leveraging its network of over 12 million active creators.
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