Agricultural Exports: Morocco Becomes Finland's Second Largest Blueberry Supplier

21:30

Morocco is accelerating its conquest of Northern Europe's agricultural markets. During the 2025/2026 season, the Kingdom recorded a remarkable increase in its fresh blueberry exports to Finland, becoming its second largest supplier, behind Spain. This breakthrough illustrates the ability of Moroccan producers and exporters to establish themselves in markets previously dominated by historical suppliers.

Over 650 Tons Shipped to Finland

Between July 2025 and June 2026, Finland imported 657 tons of Moroccan blueberries, valued at over 6 million euros, according to data from Finnish Customs analyzed by the specialized media EastFruit.

The extent of this increase is particularly remarkable. The volume recorded during this season represents approximately 7.5 times the total accumulated over the previous five seasons. It also significantly exceeds the previous peak reached by Moroccan exports to Finland in 2017/2018.

Year-on-year, Moroccan shipments have thus increased by about 40, marking the most significant growth among the main suppliers to the Finnish market.

A Thriving Finnish Market

Morocco's performance comes in a particularly favorable context. The consumption and imports of blueberries are rapidly increasing in Finland.

For the first time, Finnish imports of fresh blueberries exceeded 4,000 tons in the 2025/2026 season, representing a 62% year-on-year increase. This rise extends a trend that has been observed for several years.

The market is thus opening up more to foreign suppliers, creating new opportunities for producers capable of ensuring regular volumes and quality that meets the expectations of Nordic consumers.

Morocco Benefits from a Favorable Supply Schedule

Morocco's progress is partly explained by the complementarity between its production schedule and that of Finnish imports.

Arrivals begin in January with fruits from Peru, Chile, and the Netherlands. Starting in February, Moroccan and Spanish blueberries gradually take over.

In March 2026, Moroccan products already accounted for over 32% of Finnish imports for the month. Shipments then peaked in May, with approximately 180 tons delivered to the Finnish market.

This ability to intervene at a strategic time allows Morocco to better complement the available supply in the Nordic market.

A Second Place Behind Spain

By the end of the season, Morocco accounted for 16.2% of Finnish imports of fresh blueberries, allowing it to secure the second position among suppliers to the country.

Spain maintains the top position, while other players such as the Netherlands, Chile, Poland, and South Africa also hold significant shares in the market supply.

However, not all have experienced the same growth. While Spain, the Netherlands, and Chile have also increased their volumes, Poland and South Africa have seen their shares decline.

Quality, Price, and Logistics at the Core of Growth

Several factors contribute to explaining the rise of Moroccan blueberries in Finland. The quality of the fruits, their pricing position, and the logistical capacity of exporters are among the main advantages.

Morocco's relative proximity to Europe is also an advantage for supplying European markets, allowing for the organization of logistics chains tailored to the demands of fresh and perishable products.

This combination enables the Kingdom to position itself in markets where the regularity of deliveries and adherence to timelines are as important as price.

A Broader Offensive Towards Northern Europe

The breakthrough of Moroccan blueberries in Finland is not an isolated case. It is part of a broader strategy to diversify Morocco's agricultural outlets.

During the same season, direct exports of Moroccan tomatoes to Finland also saw significant growth, reaching a new record. The Kingdom has further strengthened its position in the Norwegian market for red fruits, becoming the leading supplier of raspberries and blackberries.

These developments reflect a gradual shift in the geography of Moroccan agricultural exports. The Kingdom is no longer limited to traditional large European markets: it is also seeking to increase its presence in Nordic countries, where the demand for fresh fruits continues to grow.